Red Lantern beer offers a unique taste that pays homage to Chinese roots, presented in packaging that captivates with its Chinese stylistic elements and festive connotations. Aimed at adults who cherish the flavors of their Chinese hometown or the Asian-American community, particularly targeting young adults, beer enthusiasts who appreciate the cultural richness in their drink.
beverage
Traditional
Authentic
Inclusive
Naming
Brand Identity
Print
Illustration
Social media
Sean Bacon
Bradford Prairie
红灯笼啤酒提供了向中国根源致敬的独特口味，其包装充满中国风格元素和节日内涵。 面向热爱中国家乡或亚裔美国人社区风味的成年人，特别是欣赏饮料中丰富文化的年轻人和啤酒爱好者。
饮料
传统
地道
包容
命名
品牌标识
印刷
插画
社交媒体
肖恩·贝肯
布拉德福德·普雷里
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The Red Lantern signifies joy, the peony embodies China, the lion dances in celebration, and Qingdao's May breezes whisper of its brewing legacy. In each line I draw, the story of these Chinese symbols unfolds, marrying tradition with modernity.
