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HomeFinder have been online serving consumers since 1999, making it the oldest surviving real estate portal in the United States. However, the current brand has become obsolete, and without changing its original logos, its branding assets need to evolve and explore a new identity to attract younger customers.
real estate
Trustworthy
Welcoming
Convenient
Innovative
refine logo
collateral
Brand guideline
web design
Sean Bacon
Bradford Prairie
HomeFinder 自 1999 年以来一直在线为消费者提供服务，使其成为美国现存最古老的房地产门户网站。 然而，当前的品牌已经过时，在不改变原有标志的情况下，其品牌资产需要发展并探索新的身份来吸引年轻客户。
房地产
值得信赖
欢迎
方便的
创新的
完善标志
品牌指南
名牌网页设计
肖恩·贝肯
布拉德福德·普雷里
The first step in establishing HomeFinder's brand identity is to update the logo. We need a new logo that's more recognizable and unique, as the current one is too simple and easily confused with others. I've decided to keep the door concept and orange color, modifying them slightly without altering the brand's essence.
